About me

Stefan Florin

My name is Stefan Florin and I live in Sweden with my 11 year old son.

I’ve always been interested in computers and I’ve worked 15 years as a IT-technician until a year ago when the IT Company I worked for had to cut down on their workforce.

After I got this message that I was going to be laid off, I started to think what I should do next. I found a very good book, “Rich Dad, Poor Dad” by Robert Kiyosaki. A very inspiring book!

This book got me thinking! Maybe it is another way than work for someone else….

I decided to start my own IT business. Living in a small town, this is really a struggle. Fun – yes, money – no.

One day I read an email from Rich Dad Company Newsletter about this guy, Anik Singal, who was a very successful Internet Entrepreneur, and I started to follow his newsletter and after a while bought one of his products, the Inbox Blueprint.

I went through the course and started to implement the things I learned.

This blog is one of my first attempt on making money online. It’s not much but it gave me the first money I’ve ever made online.

After that I was hooked!

I became so fascinated in internet marketing that I read everything I came over.

BUT!!!!

 Something happened that totally turned my life upside down!

In 2016, my wife had a severe stroke, at the age of 42. She became so disabled by this stroke that she could not take care of herself and needed 24/7 care.

She was eventually moved to a nursing home, leaving me and our son alone…

This tragedy hit me very hard but I never gave up my dream to become an online entrepreneur.

When I understood that she will never be able to come home again, I started to continue on my online journey.

Today I have become that entrepreneur. I decided to specialize in search engine optimization and digital marketing and I have now a successful SEO and DM company, helping business owners get traffic, leads and customers.

This blog is sort of a side hustle teaching others to be successful too, and of course earning some additional passive income.

-Why the name Profitonlinedaddy?

-Simple, to be a daddy is pretty much about helping a child (“newbie”) to become a successful human being. Profit Online – well, isn’t that why you are here?

Thanks for your interest!

/Stefan Florin


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